Cookie Policy
Last updated: 17 April 2026
1. What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently, provide a better user experience and supply information to site owners. Some cookies are essential for the site to function; others help us understand how visitors use the site so we can improve it.
2. Cookies We Use
OnlyOdds does not set first-party cookies for tracking or advertising purposes. The cookies active on the Site are set by the third-party services we use:
Strictly Necessary
These cookies are required for the Site to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences or navigating the site.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bm | Cloudflare | Bot management and security | 30 minutes |
Analytics
These cookies help us understand how visitors interact with the Site by collecting and reporting anonymous information. You can opt out of analytics cookies by adjusting your browser settings (see Section 4 below).
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors | 2 years |
| _ga_* | Google Analytics 4 | Maintains session state | 2 years |
| _clck, _clsk | Microsoft Clarity | Session recording and heatmap data | 1 year / session |
| CLID | Microsoft Clarity | First-party unique user identifier | 1 year |
Third-Party Bookmaker Cookies
When you click an affiliate link to a bookmaker's website, that bookmaker may set its own cookies on your device. These are governed by the bookmaker's own cookie and privacy policies, not ours. We have no control over third-party cookies and are not responsible for them. The bookmakers listed on OnlyOdds include Coral, Ladbrokes, Betfred, BetVictor, Betway, William Hill, QuickBet, MagicRed, Pub Casino and Lizaro.
3. Google Tag Manager
We use Google Tag Manager (GTM) to manage analytics and tracking scripts on the Site. GTM itself does not set cookies and does not collect personal data. It fires tags (Google Analytics, Clarity) based on rules we configure. You can learn more at Google's Tag Manager help centre.
4. How to Manage Cookies
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies — the Site will still function, but analytics data will not be collected.
- Delete existing cookies — clears any cookies already stored on your device.
- Allow or block specific cookies — many browsers let you whitelist or block cookies by domain.
Instructions for common browsers:
You can also opt out of Google Analytics across all websites by installing the Google Analytics opt-out browser add-on.
5. Changes to This Policy
We may update this Cookie Policy from time to time. Changes will be indicated by updating the “Last updated” date at the top. Continued use of the Site after changes constitutes acceptance.
6. Contact
For questions about this Cookie Policy, contact privacy@onlyodds.co.uk.